Our Story
Permanent hair removal and tailored skincare for everyone — men, women, teens, preteens, and transgender clients. Book a complimentary consultation for a safe, effective plan that helps you look and feel your best.
Philosophy
Lasting Results
Electrolysis is the only FDA-recognized method of permanent hair removal. We pair it with advanced laser technology to deliver results that don't just fade — they last.
Everyone Is Welcome
We proudly serve men, women, teens, and transgender clients with equal care and zero judgment. Feeling comfortable in your own skin is something everyone deserves.
Professional Care
All products we use are professional grade with proven effectiveness. We never cut corners when it comes to your results.
Advanced Technology
We invest in state-of-the-art laser and electrolysis equipment because the right tools make all the difference in your safety, comfort, and the quality of your results.
Personalized Experience
Every client is our favorite client. We take the time to understand your unique needs and tailor every service to you.
We Love What We Do
Helping someone feel confident and free in their own skin never gets old. We show up for every appointment because this work genuinely matters to us — and that makes all the difference.
About Us
Beauty and the Beam Laser, Electrolysis, and Facials was opened by Amanda Hartz in 2022. We specialize in permanent hair removal and skincare solutions, offering treatments for men, women, teens, preteens, and transgender clients. We offer complimentary, personal consultations to evaluate client needs and to educate them about the safety and effectiveness of their potential treatment.
Our goal is to help you look and feel your best, while providing an environment that is comfortable for everyone. Client care is at the heart of everything we do. Each appointment is tailored to the individual, with a commitment to making every client feel informed, comfortable, and confident every step of the way. This can be a vulnerable process, and we want you to know that we care, and are here to help!
Together, we’re committed to building a practice our clients can trust, offering complimentary consultations so you can explore your options with no pressure and full confidence.
Meet the Team
Amanda Hartz
Owner & Electrologist
Amanda is a licensed Electrologist, Facial Specialist, Cosmetologist, and Certified Medical and Clinical Electrologist with over 11 years in the industry. After training at the Cindy Cassady School, she spent seven years there as an instructor and provider before opening Beauty and the Beam. She has also helped develop Florida's Electrologist and IPL Laser licensing exams, serves on the state's electrolysis council, and holds tattoo removal certifications from Astanza and Professional Development Group.
Vicki Hartz
Facial Specialist
Drawing on her use of homeopathic healing aids since 2010, Vicki brings a truly holistic approach to facial services. She earned her Facial Specialist license from the Cindy Cassady School in 2021 and offers aqua chi, raindrop, tuning forks, integrated positional relaxation, and reflexology, as well as handmade soaps and creams — all designed to ease stress, improve circulation, and help clients heal from the inside out.
Holly Pate
Electrologist & Laser Specialist
A lifelong Pace, Florida resident, Holly attended the Cindy Cassady School of Electrology, Health and Beauty, where she earned her Electrology, Laser, and Facial Specialist licenses and served as a teacher's assistant before moving into client services. Her warm, bubbly personality makes every visit feel comfortable — and she'll work her magic on those pesky unwanted hairs!
Award-Winning Care
Year after year, Beauty and the Beam has been recognized as one of the top laser hair removal studios in the Pensacola area. We've earned multiple wins and runner-up finishes in the inweekly Best of the Coast contest — one of the Gulf Coast's most trusted local reader polls. It's an honor we don't take lightly, and a reflection of the trust our clients place in us every single day.
Award-Winning Care
Year after year, Beauty and the Beam has been recognized as one of the top laser hair removal studios in the Pensacola area. We've earned multiple wins and runner-up finishes in the inweekly Best of the Coast contest — one of the Gulf Coast's most trusted local reader polls. It's an honor we don't take lightly, and a reflection of the trust our clients place in us every single day.